Mercedes-Benz needs no introduction. The German car brand has been around for nearly a century and is often seen as the definition of luxury in the automotive industry. So when Pride Month arrived, and they needed the LBTGQIA+ community’s best artist to activate Mercedes-Benz USA with the release of their 2021 Mercedes GLB, Mattie was their only choice.
One of her more ambitious undertakings, Corie created the “Love Is Love” campaign which utilized three forms of content to promote Mercedes—street art, photography, and video. She would select key areas of Los Angeles to imprint her iconic dove symbol while curating 9 pieces of still and video content to be released on all social media outlets. Each piece masterfully combined the spirit of Pride Month with the historic opulence of Mercedes-Benz.
Mattie’s creative risk would pay off, resulting 93k direct engagements and 1.2 million impressions on Facebook, Tiktok and Instagram. The campaign also showcased how major corporations can respectfully support marginalized communities by collaborating with creatives representative of these communities.